ServaBest Business Network

01 The brief

ServaBest files taxes, keeps books and handles immigration paperwork for individuals and businesses across the United States. Every one of those engagements used to start with a phone call.

The catalogue spans work that is genuinely hard to present: individual and business tax filing, bookkeeping and accounting, payroll, IRS representation and tax resolution, ITIN and immigration filings, notarisation, DMV assistance and FCC/USAC telecom compliance.

The design problem was density. A visitor who needs one specific filing should find it in seconds; a visitor who does not know what they need should still be able to browse without drowning.

02 What we built

A category-first catalogue where every card carries its own service count, so the shape of the practice is legible before a single click. Popular services surface separately for the visitors who already know what they came for.

The booking flow collects only what the specific service actually requires, then hands off to a client portal where documents and case status live. Three separate partner programmes — advertise, self-publish, become an agent — run alongside the client side.

03 The half nobody sees

A practice is only as good as the operation behind it. Every booking made on the public site lands in a CRM built alongside it, and that CRM is where the firm actually runs.

Sales runs a lead pipeline with stages, follow-ups and agent commissions. Tax work moves across a kanban board from new to assigned to review, with SLA monitoring and assignment rules behind it. Documents go out for signature through an e-sign module and come back tracked. Payroll, bookkeeping, HR and a reporting suite sit alongside.

It is one system, not two products bolted together: a service booked on the public site becomes an order on the board, an envelope in e-sign and a line in the commissions report without anyone re-keying it.

04 Notable decisions

• Trust signals as structure

  Verified pros, secure payments and support hours are structural elements of the layout, not footer text. For regulated financial services, credibility is the conversion lever.

• A catalogue that scales

  Categories carry live counts and empty categories still render, so the practice can publish a new service without a deployment.

• Bilingual throughout

  The whole catalogue runs in English and Arabic with full RTL — the immigration and ITIN services in particular are used by people who would rather read the detail in Arabic.

• Image pipeline

  WebP throughout with explicit dimensions — a catalogue this dense is an image-weight problem before it is anything else.

Built with

• Angular
• TypeScript
• REST APIs
• Payments
• E-signature
• EN / AR bilingual